Author: IbrahimIS

Farayi speaks on the need to combine data to solve the problem of the informal market fragmentation in Africa

Farayi speaks on the need of changing dynamics when doing business in Africa

Farayi speaks on the emergence of the Kadogo Economy

In a compelling discussion with Leonard Mudachi at @AfriCAN Do! on “Entrepreneurship and Investing in Informal Markets Across Africa,” we explored why informal markets aren’t just a survival economy — they are a strategic growth frontier for investors and businesses alike.

Key highlights include:

• The growth innovations inherent in informal markets.
• The sheer scale and economic significance of informal trade across Africa, supplying essential goods to millions and driving everyday commerce.
• Why recognizing and investing in informal channels is essential for brands and investors targeting sustainable growth and deep local impact.
• Practical lessons on bridging the gap between digital platforms and traditional market networks.